Company

Diagonal GmbH & Co. KG has its origins in Waldeck Laborfachhandel, which was formed in 1868 as a pharmaceutical company.
In 1989, the laboratory trading operations were outsourced and since then, the company has traded as the independent company ‘Diagonal’ – a partner for science and medicine. 
As a medium sized, owner-operated family business we are concerned with the marketing and distribution of laboratory equipment in the fields of research, industry, hospitals and doctors’ practices.

Guiding principles

DIAGONAL is a company which is active within the market and which works with creative ideas and concepts. In addition it has the following aims:

• to secure a long term existence for customers and employees through structures which are easy to understand and profit-orientated work
• to raise ourselves above our competitors and to benchmark this through our customer orientated services
• to remain a valued and preferred partner through continually fulfilling our customers’ demands
• to earn and maintain a high level of customer satisfaction through expert knowledge (expertise)
• to maintain and expand a secure position within the market through the continual analysis of our daily activities
• to secure and create new employment by achieving our income and turnover goals
• to create a culture of leadership which, in addition to an open understanding of being together, offers each person the opportunity for professional development and the knowledge that their achievements are justly valued

We are DIAGONAL, and that means all of us.

Quality is what the customer wants

In 1996, our quest for quality, paired with the knowledge that quality is one of the deciding factors in terms of competition, led us to certify our quality management system in accordance with DIN EN ISO 9001 et seqq.

Our employees are challenged and supported through appropriate quality management methods.

Our partners and suppliers (products) are selected according to specified criteria and then permanently checked and documented.